Mahindra & Mahindra Launches New Bolero Range in Lucknow

Lucknow — India’s leading SUV manufacturer, Mahindra & Mahindra Limited, unveiled its latest Bolero range on Monday, offering enhanced style, comfort, and modern features while retaining the SUV’s iconic toughness. The new Bolero starts at ₹7.99 lakh (ex-showroom), with the premium B8 variant priced at ₹9.69 lakh. The Bolero Neo begins at ₹8.49 lakh (ex-showroom), with the top-end N11 variant priced at ₹9.99 lakh.

With a 25-year legacy and over 1.6 million satisfied customers, Bolero continues to be a versatile SUV, performing efficiently on both bustling city roads and rugged rural terrains, offering unmatched adaptability and value.

Nalinikant Golagunta, CEO of Mahindra’s Automotive Division, said,

“Bolero has stood the test of time, remaining one of India’s most versatile and robust SUVs for over 25 years. The new Bolero range meets the aspirations of a dynamic, fast-evolving India, blending strength, contemporary styling, enhanced comfort, and modern features. Both Bolero and Bolero Neo deliver a powerful SUV experience suitable for urban environments and challenging terrains alike.”

New Bolero

The new Bolero combines robust engineering with bold design, modern features, and enhanced comfort. Its bold grille, fog lamps, and diamond-cut alloy wheels reflect the SUV’s strength and reliability. Designed for rural youth, entrepreneurs, and families, the vehicle symbolizes achievement and pride.

Inside, the SUV features a 17.8 cm touchscreen infotainment system, steering-mounted controls, and premium leatherette upholstery with enhanced seating comfort. The RideFlow suspension architecture ensures stable handling and smooth driving on any terrain. The Bolero retains its body-on-frame construction, powered by the mHawk75 engine, delivering 55.9 kW of power and 210 Nm of torque. New color options include Stealth Black, alongside Diamond White, DSAT Silver, and Rocky Beige.

Bolero Neo

The Bolero Neo blends urban elegance with Bolero’s legendary strength, targeting customers seeking a bold, practical, and modern SUV. Key highlights include a sleek horizontal-accent grille, deep metallic grey R16 alloy wheels, and two new interior themes — Lunar Grey and Mocha Brown.

Designed for young, ambitious urban and semi-urban buyers, Bolero Neo offers advanced technology, contemporary style, and superior comfort, while retaining the ruggedness the brand is known for. The vehicle features leather upholstery, ergonomically designed seats, a 22.8 cm infotainment system, rear-view camera, and USB-C charging port. Advanced RideFlow suspension with MTV-CL and Frequency Dependent Damping (FDD) ensures a smooth ride even on rough roads. Powered by the mHawk100 engine, it delivers 73.5 kW of power and 260 Nm of torque, and includes cruise control, multi-terrain technology (MTT), and locking differential for enhanced traction.

New colors include Jeans Blue, Concrete Grey, and three dual-tone options, alongside existing Diamond White, Stealth Black, Pearl White, and Rocky Beige.

The launch strengthens Mahindra’s presence in India’s SUV market, combining heritage, innovation, and contemporary appeal for a diverse range of buyers.

---------------------------------------------------------------------------------------------------

Related posts